Podcasting Turns out to Be Overhyped

Vox news analyses the annual survey by BlogAds and claims:

The recent fad of podcasting appears to be much overblown, with this very early adopter audience indicating almost no one actually listens to the audio readings of commentary. Three percent said they listened to one podcast per week.

Three percent! From zero to 3 in 8 months, not bad i think… Do some math and this shows that if podcasting keeps accelerating with the same speed… uhhhhhhh. Maybe someone can do the math for me but i have a strong feeling this thing can get HUGE!

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